Anything Can Fly is a clever photo series produced by Sweden-based photographer Carl Kleiner. The inventive artist draws on clean, organized compositions and soft color palettes to form his visually pleasing portfolio. This particular project was commissioned for an Avios ad campaign, a company experienced in an air travel and leisure points reward system. Using the company’s slogan “Anything Can Fly,” Kleiner organized everyday items, suspended in mid-flight against a sky blue background. Each thing seen in the photographs can be acquired through the Avios system by cashing in accumulated points.
Pairing objects that function together, but also sometimes contradict, Kleiner playfully presents each scene by flipping the frame in any direction but right-side up. The result are these visually tricky and gravity-defying compositions. Not a drop of pink paint drips from the upside-down paint can and a pair of sparkly gold shoes hover mid-air among a collection of snacks and beauty products. In his ever-humorous style, Kleiner brings us another incredible, visual delight.