Why Are Weather Apps So Boring?
“Have a Camper Day” is how Camper, the shoe brand, understands optimism: half imagination, half craft. To communicate this concept in a friendly, different and non-intrusive manner, they decided to take a new look at some of the things that are currently set in stone. The way we view weather forecasts today (with boring, lifeless interfaces and icons) was a great starting point for them and seemed like the perfect tool for illustrating the philosophy behind the concept. As a result, they created new meteorological elements made from prêt-a-porter materials and turned them into musical instruments that react to touch.
“Have a Camper Day” is an application that helps put a smile on your face regardless of whether it’s sunny or cloudy outside.