“Sweet Earth” is a student project done by Michael Mitzman, a recent graduate of The Chicago Portfolio School.
“I wanted to do something with the juice container to make it easier for younger children to pour their own juice without having to worry about spills or messes. I took the product design behind boxed wine and applied it to juice. This way kids wouldn’t even have to take the box out of the fridge to pour their juice. They just have to hold their cup up and twist a nozzle.
Along with this I assigned a character to each flavor and worked with a copywriter [Michael Epstein] to create a fun back story for each one. The clear mouths will allow for kids to be able to see how much juice they have left.”